Blue Star Limited, a leading name in home cooling solutions, has announced the launch of its latest range of Room Air Conditioners (ACs) tailored for the upcoming summer season. With a focus on affordability and premium features, the company has introduced over 100 models, catering to diverse consumer needs.
The surge in demand for room ACs, particularly from the expanding middle class with increased disposable incomes, has prompted Blue Star to offer a wide selection of ACs across different price segments. This move aligns with the shifting perception of ACs from a luxury to a necessity, especially evident in Tier II, III, and IV markets.
Blue Star's commitment to meeting this demand is evident in its investment in manufacturing, research, and development, resulting in innovative and high-quality AC offerings. The new range encompasses inverter, fixed-speed, and window ACs, providing options for every budget and requirement.
Inverter Split ACs: Blue Star has introduced three categories in this segment - flagship, premium, and affordable ranges, spanning 2-star, 3-star, and 5-star variants. These models offer various cooling capacities, starting from 0.8 TR to 2.2 TR, with prices beginning at Rs 29,990. Each unit is equipped with innovative features like 'AI Pro', 'Turbo Cool', 'Convertible 6-in-1 cooling', and Nano BluProtect Technology, ensuring maximum comfort and efficiency.
Flagship Range: The flagship models feature advanced technologies such as 'Super Energy-Efficient ACs', 'Heavy-Duty ACs', 'Smart Wi-Fi ACs', 'Hot & Cold ACs', and 'ACs with Anti-Virus Technology'. Additionally, a special 80th-year anniversary edition AC has been introduced, boasting cutting-edge features and commemorating Blue Star's legacy.
Blue Star has bolstered its manufacturing capabilities with a state-of-the-art facility in Sri City, Andhra Pradesh, alongside existing plants in Himachal Pradesh. These facilities ensure a production capacity of over a million room ACs, poised to increase to 1.8 million units in the near future.
Expanding its outreach, the company is making significant strides in e-commerce and modern trade channels, supported by robust distribution networks and a focus on customer service. With a network of over 2,100 service centers and a fleet of service vehicles, Blue Star ensures prompt after-sales support.
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